Rather it is a kind of "two-way mirror", tuned - to borrow the metaphor from our tagline - simultaneously to us and to our main interlocutors: customers, partners, stakeholders...
Why did we give it this name? First of all to express the idea of a dynamic company, engaged in unstoppable daily process of evolution. A company that is a "runner", able to anticipate the market trends thanks to research and the capacity for innovation. Our new "journal" is dedicated to "change as a way of life", as a daily choice and as a way of being a company; today change is indispensable in order to compete and to imagine competing tomorrow in an ever more global and more complicated world. And we believe it is clear to all that in these years Bft has changed both pace and appearance, though always remaining absolutely true to its roots and history.
Our change is accomplished in a renewed and even larger production range; in a consolidated relationship with installers and customers; in a more convinced and tangible presence in means of communication; in activeness and in the growing importance of our branch offices. Above all this experience is lived in different ways by the people who make up a team that is more and more rich in professional skills and talent, characterised by a strong sense of belonging. At all levels.
Like all magazines, ours has a "special issue" too. We thought it fit to dedicate this issue zero - which appears on the occasion of Batimat 2011 - to new communication and to the new Design Language of our products. About this time last year, here in France, we revealed our identity: logo, positioning, poster... Fine. A year later we want to tell you about the development of a path that is not limited to increasing our visibility, but that accompanies, supports and interprets the evolution that involves and will continue to involve the company, intensifying exchanges and interactions between all its components.
Change is, by definition, work in progress.
For us it is above all the prelude and the announcement of further innovations that await both you and us in 2012. It will be a busy year. The macro- and microeconomic scenarios are complex, to say the least. But we believe that in these times of uncertainty a company that believes in its work, in the strength and determination of its people, must have an impulse of pride and plan a new step forward in quality.
With optimism and... “In Action”.
W ith all of you.
Happy reading!



























